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It feels like Amazon’s Prime Day 2026 sale just ended, but the company isn’t done targeting your wallet yet. The fall version of the mega-sale, known as Prime Big Deal Days, is just around the corner.
Here is everything you need to know to prepare for the fall’s biggest sale (at least until Black Friday rolls around).
What is Prime Big Deal Days?
You can think of Prime Big Deal Days as fall’s answer to Prime Day. It’s a two-day sale with deals in virtually every category you can think of. While Prime Day is the bigger sale of the two, Prime Big Deal Days has grown substantially since its first iteration back in 2022.
When is Prime Big Deal Days this year?
Amazon announced Prime Big Deal Days 2026 will take place from Oct. 6–Oct. 7. This is the fifth year for Amazon’s fall Prime Day sale.
Do you need to be a Prime Member to shop during Prime Big Deal Days?
Yes, you will need to be a Prime Member to shop the exclusive sales during Amazon’s Prime Big Deal Days. Prime membership starts at $14.99 per month. While only you can decide if buying a yearly Prime membership is worth it for you, remember you can always sign up and then cancel your Prime membership once the sale is over: Amazon offers a free 30-day trial, and students get six months for free, so you can shop both days of the event (and even get some early Black Friday deals) before canceling without being charged. Here’s how to sign up for a Prime account and all of the benefits that come with it.
What sales you can expect during Prime Big Deal Days
Prime Day happens in the summer, when you’re more likely to see deals on outdoorsy stuff, like gardening equipment, grills, and hot tubs, in addition to the usual tech and Amazon device deals. Since Prime Big Deal Days happens in the fall, you’re likely to see more deals on gaming and indoor gym equipment. Amazon has already announced some of the 35 categories that will be on sale, including beauty, tech, kitchen, fashion, and home. Some brands Amazon has already mentioned are: Shark, Princess Polly, Soundcore by Anker, UGG, Nest New York, Sony, Tarte, Adidas, and Barefoot Dreams.
Keep an eye on “Today’s Big Deals,” since that’s where you’ll see the biggest discounts from major brands, according to Amazon’s press release. Amazon also teased deals for up to 45% off Amazon devices, kitchen appliances for up to 40% off, print books for up to 65% off, 75% off grocery items, and 50% off “game day essentials.”
What do you think so far?
Some early Prime Big Deal Days deals are already live
As is usually the case, Amazon likes to kick off its sales with early deals in the lead-up to the main event. You can browse around on the main Prime Big Deal Days landing page to see what’s available right now. Some highlights:
Amazon’s competitors are also offering sales
As in past years, you can expect major retailers to have their own competitive sales. So far, Target and Walmart have already announced their sales, and Best Buy is sure to follow suit soon.
Some tips for a successful Prime Big Deal Days
If this will be your first October Prime Day, there are some basic things you need to know about Amazon sales:
But if you only take one bit of advice for shopping on Prime Big Deal Days, let it be this one: Don’t buy anything you weren’t going to buy anyway. A good way to make sure you do this is by making a list of the products you do want and only having eyes for those.